Well, not quite, but LeBron is beginning to make moves that will make us all love him again.LeBron’s new Nike commercial, What Should I Do?, is a brilliant p.r. move that represents the first wave of remaking LeBron James into the most popular athlete in the country. Who else could possibly fill the void vacated by Tiger Woods?Nike has hundreds of millions of dollars invested in LeBron, and stands to make hundreds of millions, if not billions, from LeBron. Naturally, this makes restoring LeBron James’s popularity of the utmost priority for Nike. What Should I Do? conjures up images that remind me of The LeBrons commercials. These commercials featured the fun LeBron we unanimously loved.As his prowess on the court grew, and his "Chosen One" title was legitimized, his popularity grew. I routinely...
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